EMPLOYER BRANDING MANAGER

EMPLOYER BRANDING MANAGER

For one of our clients – an international retail company, we are looking for a driven and ambitious professional for the mission of Employer Branding Manager to carry out the operational planning, implementation and execution of relevant Employer Branding activities and their continuous success monitoring.

Main Responsibilities
  • Implementing relevant national HR marketing measures
  • Development and expansion of school and university marketing at schools and universities relevant to the target groups
  • Preparing, organising and, where necessary, participating in recruitment events
  • Continuous maintenance and updating of the content of the careers pages on the website (except job adverts)
  • Supervision and maintenance of social media channels in the HR context (content generation and maintenance)
  • Preparation, maintenance and updating of media planning
  • Creation of target group clusters and target group specification in collaboration with recruitment
  • Pre-selection and management of advertising agencies and other external service providers
  • Conducting and evaluating employer ranking
  • Regular communication with the international HR Marketing/Employer Brand department
  • Creation and coordination of internal communications materials for HR projects (where necessary in collaboration with company communications)
  • Creation of guidelines for drafting and publishing job adverts for Recruitment
  • Organising and participating in events (e.g. conferences, conventions, workshops)
  • The (further) development and implementation of relevant HR marketing measures and tools (internal/external)
  • Preparation of analyses of marketing controls (success measurement / reporting) on the basis of defined key recruitment figures
  • Implementing organisational guidelines for the HR Marketing/Employer Brand department
  • Preparation of analyses of marketing controls (success measurement / reporting) on the basis of defined key recruitment figures
  • Conducting training courses on the topic of HR marketing
  • Preparation and creation of training documents
  • Observing trends and competitors
  • Where necessary developing and implementing mobile applications for HR marketing topics
  • Continuous content creation for all HR marketing channels (e.g. Linked In, social media, employee magazine)
Required Experience
  • At least 2 years of relevant professional experience in the field of HR marketing and employer branding
  • Additional experience in talent acquisition is a strong advantage
  • Project management experience
Qualification & Competencies
  • A relevant University degree
  • Excellent command of English, German would be a plus
  • Driving license
Personal characteristics
  • Proven capacity to manage change successfully
  • Notable results orientation
  • Proactivity and entrepreneurial spirit
  • Excellent communication skills, stakeholder management capacity
  • Self-confident, with a positive and can-do attitude
  • Dynamic and initiative approach
  • An organized person, flexible and able to work with professionals of various backgrounds
  • Structured approach to conflict management and resolution
  • Striving for excellence, analytical capabilities, negotiation skills
  • Passion and engagement

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